The Journey is a proprietary Category Management model developed by Adrian Stray of Marine Benefits, in order to systemise and transform Health & Wellbeing into a Strategic Business Unit. The intention and goal are to develop happier and healthier crew for the maritime industry, leading over time to improved safety and margins.
The three main corridors consist of analyzing granular data, planning for success, and finally execution based on Key Performing Indicators, measured through a defined score card.
To have a successful process, it is pivotal that top management puts Health & Wellbeing on the agenda and allocates needful resources for the journey. A diamond shaped collaboration approach is paramount to get the eco-system to work progressively with joint goals.
The model has four milestones: